Wow, at first I thought "Lacey Chabert, she's even younger than me!" as those of us who are closer to 60 than 20 but don't feel it are prone to doing... Hallmark is missing an enormous opportunity here; the people who grew up on their brand are in their 40s now and still love watching their contemporaries slay on screen. They need to take notes from Nobody Wants This, the most-watched English-language title and number one TV show in its first week on Netflix, with 15.9 million views, starring Kristen Bell and Adam Brody, both 44, with a supporting cast of middle and older-aged characters. Philippine Leroy-Beaulieu, 61, steals every scene from Lily Collins (a very young looking 35) in Netflix hit Emily in Paris.
And let's be real, Holly Robinson Peete will be beguiling through her 80s.
Older women have more purchasing power, plain and simple. Don't bite the hand that feeds you, Hallmark. It's always easier to give your existing customers more of what they want than to draw in new customers.
I was also stunned at the Lacey Chabert comment since she basically epitomizes Hallmark. It was definitely a low blow. And agree on these women who catch the light in every dang scene. I've also noticed a lot of companies ignore the purchasing power when faced with panic or pressure. It's so not a good look!
I can't seem to respond to Kiki's comment. If these claims are true, then Hallmark is so panicked about the next generation of watchers (who let's face it, aren't actually a Hallmark demographic) that they're comfortable cutting off their fiercely loyal watchers.
I don't know about Hallmark and QVC but you have to look long and hard to find brands that are putting "older" women front and center. Right now I am loving Laura Geller and Jones Road for portraying my makeup needs in a supportive way. Clothing-wise, It's really challenging.
Bobbi Brown is absolutely killing it! I can comment on Laura Geller only off the record since I consulted for the company that acquired it. And yeah, clothing is all over the place!
Trinny Woodhall's Trinny London brand is extremely age-inclusive. It's based in London but Saks in NYC has a TL counter, and if I'm remembering correctly, she's opening a standalone NYC location soon. And everything is available online & shipping to the States is free for orders over a certain amount.
Yes, great point!! Trinny really turned her focus and knowledge to such a lucrative and welcoming market. You know, the one Hallmark courted and then dumped!
Carla Rockmore - the 55+ influencer who became a hit during the pandemic for the style videos she posted from her fabulous closet - just teased a deal with QVC on her YouTube channel. Here's the link. Sounds like a Hello Gorgeous news item to me! https://www.youtube.com/watch?v=gJ_Y__eLcOc&ab_channel=CarlaRockmore
Wow, at first I thought "Lacey Chabert, she's even younger than me!" as those of us who are closer to 60 than 20 but don't feel it are prone to doing... Hallmark is missing an enormous opportunity here; the people who grew up on their brand are in their 40s now and still love watching their contemporaries slay on screen. They need to take notes from Nobody Wants This, the most-watched English-language title and number one TV show in its first week on Netflix, with 15.9 million views, starring Kristen Bell and Adam Brody, both 44, with a supporting cast of middle and older-aged characters. Philippine Leroy-Beaulieu, 61, steals every scene from Lily Collins (a very young looking 35) in Netflix hit Emily in Paris.
And let's be real, Holly Robinson Peete will be beguiling through her 80s.
Older women have more purchasing power, plain and simple. Don't bite the hand that feeds you, Hallmark. It's always easier to give your existing customers more of what they want than to draw in new customers.
I was also stunned at the Lacey Chabert comment since she basically epitomizes Hallmark. It was definitely a low blow. And agree on these women who catch the light in every dang scene. I've also noticed a lot of companies ignore the purchasing power when faced with panic or pressure. It's so not a good look!
I can't seem to respond to Kiki's comment. If these claims are true, then Hallmark is so panicked about the next generation of watchers (who let's face it, aren't actually a Hallmark demographic) that they're comfortable cutting off their fiercely loyal watchers.
I don't know about Hallmark and QVC but you have to look long and hard to find brands that are putting "older" women front and center. Right now I am loving Laura Geller and Jones Road for portraying my makeup needs in a supportive way. Clothing-wise, It's really challenging.
Bobbi Brown is absolutely killing it! I can comment on Laura Geller only off the record since I consulted for the company that acquired it. And yeah, clothing is all over the place!
Trinny Woodhall's Trinny London brand is extremely age-inclusive. It's based in London but Saks in NYC has a TL counter, and if I'm remembering correctly, she's opening a standalone NYC location soon. And everything is available online & shipping to the States is free for orders over a certain amount.
Yes, great point!! Trinny really turned her focus and knowledge to such a lucrative and welcoming market. You know, the one Hallmark courted and then dumped!
Hallmark needs to recognize!
I love the shows with those two women.
Agree! And me, too!!
Carla Rockmore - the 55+ influencer who became a hit during the pandemic for the style videos she posted from her fabulous closet - just teased a deal with QVC on her YouTube channel. Here's the link. Sounds like a Hello Gorgeous news item to me! https://www.youtube.com/watch?v=gJ_Y__eLcOc&ab_channel=CarlaRockmore
Oooh. Must go have a look. Thanks for the heads up, Michelle!
Uh - who do they think is watching Hallmark?? 💃