Totally agree with you about the name, Better than Sex. I like their mascara and bought it despite its name not because of it. Ironically, the more our society markets the word and concept of sex, the less sex most people are having, especially a demographic you'd expect to be highly frisky: young singles. As with make-up and hair products, often, less is more.
Nuance and sex-iness are missing from so much media and marketing.
Too true!! Everything is either overt or so murky as to be incomprehensible.
Totally agree with you about the name, Better than Sex. I like their mascara and bought it despite its name not because of it. Ironically, the more our society markets the word and concept of sex, the less sex most people are having, especially a demographic you'd expect to be highly frisky: young singles. As with make-up and hair products, often, less is more.
You bring up such an interesting point. And I was incredibly uncomfortable using that eyeliner on my niece. I still buy it, but it gives me pause.